By Jessica Heald on Tue 21 March 2017 in News

Many B2B organisations have focused solely on enabling multichannel sales, but the smartest are delivering an omnichannel experience...
Commercial Catering Spares are a leading supplier of spare parts for commercial catering equipment which can be accessed through their online trade portal. A key adaptability made to their site is their keywords e.g. searching a product will find the original part name/code, and if it's been replaced with a new product this will appear as well as the old version of the product.