By Jessica Heald on Tue 21 March 2017 in News

Many B2B organisations have focused solely on enabling multichannel sales, but the smartest are delivering an omnichannel experience...
Medekit supply medical equipment to first aid professionals in atypical situations. Due to the complexity of the products sold and their various legal restrictions, ProspectSoft and Medekit have produced a site that allows varying buyer permission. The site also uses synonymic searching and detailed product description to make ordering the correct equipment as easy as possible.
Patchwork pate sell handmade food goods such as pates, chutneys and biscuits. They sell both to businesses and consumers, and their site design is heavily focussed on brand and images. Their online shop has bespoke features adapted to their brand such as quantity increase/decrease tabs, a ‘key’ (managed in the CRM), and a responsive design ideal for mobile/tablets.
IDNS is one of the UK’s leading suppliers & integrators of ICT products, providing ICT hardware such as PCs, laptops, tablets and printers. Logged in users can buy a range of high quality, globally recognised brands such as HP and Apple. One key adaptability made for their site is the ‘find my cartridge’ filter, where users can conduct a detailed search to find the correct cartridge quickly.
Commercial Catering Spares are a leading supplier of spare parts for commercial catering equipment which can be accessed through their online trade portal. A key adaptability made to their site is their keywords e.g. searching a product will find the original part name/code, and if it's been replaced with a new product this will appear as well as the old version of the product.
LTT Vending provide a wide range of vending machines for hot and cold drinks, snack, confectionery and food options to a variety of business. LTT’s online portal offer vending machine supplies for their vending machines that are ordered regularly by customers.
With expertise in the fields of fan, design and airflow measurement, the Airflow Developments Group is a multi-million pound international, manufacturing and research group. Airflow supply equipment to trade worldwide through their website's extensive online catalogue, with live stock information and an online trade counter.
Addison Ross sell a wide selection of photo frames in a variation of sizes and finishes to both customers and to the trade. Key adaptabilities made to their site include the multi-currency options located at the top of the page the quick order pad for regular trade customers and alternative perspectives of the product images.
Owned by DK Tools Ltd, the Am-Tech brand provides a range of innovative, affordable DIY tools for the home, garage & garden. Their product portfolio & minimum order quantity differentiations suit both consumers & trader's needs e.g. if logged in as a trader, you're presented with a quick order pad and can place bulk orders.
For over 30 years, L B S have been supplying watch straps, batteries and tools to retailers and watchmakers. Once logged in to their online portal, customers are able to navigate themselves around L B S’ simple design layout, enabling them to quickly browse purchase the products they require in an efficient, easy manner.
Penny Hydraulics design & manufacture bespoke lifting solutions including a wide range of vehicle mounted cranes and platforms. One key adaptability made is to the product detail page, where exploding diagrams of each crane have parts hot spotted to exact product parts to increase customer confidence when buying.
NE Plastics have expanded organically and now offer a market leading range of products from some of the best known names in the industry such as Perspex, FomaLite and Metamark. Their projects range from a simple display case to more complex retail displays. Their online shop allows customers to browse and buy a wide range of products & materials.
The Carl Stuart Group has grown to encompass many services and products. Their Lab Unlimited site is one of three distinct brands, offering laboratory instrumentation, consumables & technical services from more than 400 leading manufacturers. One key adaptability made to the site is their search bar, allowing users to search in detail to find exact products.
GM Marketing Ireland Ltd is a unique distribution company that prides itself in ‘taking products places’, specialising in selling and distributing the world’s leading pharmacy, grocery and food division products throughout Ireland. GM Marketing can now offer customers the opportunity to purchase online via their online portal.
Robert May have an extensive range of shop fittings and fixtures from around the world ensuring keen prices and high quality benefits to its customers. They have now successfully extended their business model online through a ProspectSoft trade portal.
Forestadent is a leading manufacturer of Orthodontic products as well as a co-promotional partner to many international companies. Traditionally an old fashioned industry, Forestadent's online portal is a pioneering way for Orthodontists to purchase the supplies that they need from anywhere, at any time.