By Jessica Heald on Tue 21 March 2017 in News

Many B2B organisations have focused solely on enabling multichannel sales, but the smartest are delivering an omnichannel experience...
Medekit supply medical equipment to first aid professionals in atypical situations. Due to the complexity of the products sold and their various legal restrictions, ProspectSoft and Medekit have produced a site that allows varying buyer permission. The site also uses synonymic searching and detailed product description to make ordering the correct equipment as easy as possible.